A while ago, Google launched a new app/service called Cameos on Google. Basically the idea is that this would allow celebrities or public figures to answer popular questions in a video format. It sounded like it had a lot of promise, especially since Reddit’s AMAs have done pretty well in the past.
However, it looks like it might have been a bust because Google has since started to send out emails to users informing them that come 17th of February, the service will be shutting down. The email informs users that they will be able to download their existing content until the 17th of March, a month after the service will no longer allow users to record new content.
As 9to5Google notes, Cameos by Google was only downloaded 50,000 times on the Play Store, but they believe that the number of actual users is much less. This is because the service required an invite in order to be used, meaning that it was a very exclusive club that probably ended up hindering its adoption rather than bolstering it.
That being said, many public figures and celebrities have been using alternative means to interact with fans and followers, whether it be through Twitter, Instagram Live or Q&A in Stories, YouTube, TikTok, Reddit, and so on, so Cameos really had its work cut out for it right from the get-go.