According to Facebook’s Q4 earnings report, the company revealed that it had about 1.929 billion daily active users. This is versus the 1.93 billion that they had recorded in the previous quarter. Sure, the drop in users is marginal, but like we said, this is the first time this has happened to the social media platform.
That being said, realistically we expect that throughout the days, weeks, and months, Facebook probably loses and gains users, but for the most part the company has gained more than they have lost. According to Facebook’s parent company Meta, “Any future declines in the size of our active user base may adversely impact our ability to deliver ad impressions and, in turn, our financial performance.”
This doesn’t necessarily mean that Facebook is in trouble, but rather it would suggest that maybe they have run out of people around the world to add to their service. While 1.929 billion is only about a quarter of the world’s population, keep in mind that not everyone in the world wants or needs to use Facebook, plus there are countries such as China, home to 1.4 billion people, where Facebook is banned.