This means that users no longer need to use YouTube or link to third-party video platforms and can include video directly in their newsletters. This is useful for Substack creators who are trying to keep their content exclusive to their followers.
According to the company, “With this feature—currently in private beta—you can upload or record videos directly into a Substack post. You can then make videos available to everyone or only paid subscribers. The videos will be playable directly on the web in your Substack post, and they will appear in the email versions as clickable images.”
For those who are unfamiliar with Substack, it is basically a newsletter distribution platform. One of the main draws of the service is that it allow users to monetize their newsletters, so it’s kind of like paying for a digital subscription so that creators can earn money from people who subscribe to their newsletters by offering up exclusive content.
By allowing creators to natively upload videos to Substack, it helps with that air of exclusivity, versus embedding YouTube links in which non-subscribers could potentially watch videos meant for subscribers. It is currently being tested out and should eventually be available to creators.
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