So much so that it doesn’t really come as a complete surprise to learn that according to a report from CNBC, it appears that Walmart’s next tech venture could be into cryptocurrencies and NFTs. This is according to trademark applications by the company that seem to signal the company’s interest and potential entrance into the crypto space.
Walmart did confirm the trademark filings, but stopped short of confirming if this is something that the company is actively looking to pursue. In a statement by Walmart, the company said, “We are testing new ideas all the time. Some ideas become products or services that make it to customers. And some we test, iterate, and learn from.”
That being said, Walmart is not alone in trying to navigate its way through this digital space. Other more traditional retailers have also been exploring the idea of cryptocurrencies and NFTs, like Underarmour and Adidas. Even clothing retailers like Gap started to sell NFTs of its classic logo sweatshirts, so for Walmart to potentially pursue this isn’t entirely out of the question.